Can you promise a measurable result, or are you wishy washy?

For people to truly value your service or product, you need to deliver a measurable outcome.

You can teach someone painting, or you can teach them how to paint a realistic portrait of their dog.

You can improve someone’s French, or you can teach them enough French that they can have a ten minute conversation with a native French speaker.

By defining the promise, you can measure against the result and also structure your content delivery in a much more useful way than trying to teach everything you know about a topic – which is impossible and overwhelming.

The promise is even more effective if it is time-based.

Consider these statements.

• Make your first $1000 from your Etsy business in 30 days.
• Build an email list of 1000 raving fans in three months.
• Write your book in just 20-minutes a day.

These are all more valuable offerings than general business, marketing or writing advice.

By defining the promise and giving it a time-based, measurable outcome, you can quantify the result. Then you are in a better position to place a value on the result.

What if I don’t deliver anything of value?

Then you don’t really have a viable business.

It is important to develop ways to deliver measurable outcomes instead of overwhelming people with information or vague results.

Your promised results don’t have to be huge or life changing. They just need to be time-based and measurable.