How can you build a business from your Superpower?

‘When you discover, unlock, enhance, and launch your Creative Superpower, you are unstoppable’ – Dominique Falla

The success of any business relies on there being a demand, an audience, a measurable solution and a delivery mechanism.

The process of discovering your Creative Superpower involves identifying what you are good at, what you are passionate about, who needs your solution, and how you can package it.

Once you know this information, you can develop your pitch and build a platform to amplify your message.

Once you reach that stage you can examine how your Creative Superpower might be turned into a sustainable creative business. The best way is to focus on your audience and help them climb your value ladder. Start out with free products and over deliver and then you can convert your thousand true fans into customers.

Why is it important to build a business on my Superpower?

As the Japanese have already figured out with the ikigai model, a balanced long life involves combining your prowess, passion, purpose, and profession.

Too many people are trapped in a profession which doesn’t tick all the boxes. They either put their passion and purpose on hold, or have a side business or hobby.

Think of your business as completing the circle…