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Who could you partner with to leverage your message?

Dominique Falla
3 min readJan 14, 2020

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‘The best partnerships aren’t dependent on a mere common goal but on a shared path of equality, desire, and no small amount of passion’ – Sarah MacLean

As your creative business begins to grow, you might have something of value to offer another person, or their audience.

When you are just starting out, think of how you can accelerate your growth by partnering with someone who has the missing piece of your puzzle.

Joint Ventures are where you partner 50/50 with someone, so say you have a course but no audience and someone else has an audience but no course, you could do a joint venture where they promote your course to their list and you both split the signups 50/50.

Try and look for partnerships that are a win/win for everybody. By identifying who you could partner with, your Creative Superpower can be leveraged for greater influence.

Why is it important to build partnerships?

There is a saying that ‘no one made a million dollars on their own’. Now whilst making a million dollars might not be your goal, understanding the types of relationships that can help spread your message allows you to get closer to whatever is your goal.

Think of your partners as leverage for your Creative Superpower.

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Dominique Falla
Dominique Falla

Written by Dominique Falla

I help creatives become creative entrepreneurs. www.dominiquefalla.com

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