Why you should probably date your niche for a while

Photo by Matt Mariannelli on Unsplash

When you sit down to create an idea for a blog, brand or business, it’s a smart idea to start by defining your niche. After some deep navel-gazing and maybe some Google Trends research and the obligatory ideal customer avatar worksheet, you might decide on your niche and feel ready to get started building your business.

Here’s the thing, your chosen niche might…